BEHIND THE BRAND

Vision to Voyage

A daring concept emerged in 2009: to create a destination management company that changed travel rather than just coordinated it. Deep respect for Gulf cultures and a dedication to accuracy drove Darina Holidays from one goal, to introduce the area to the world, one remarkable journey at a time.
Among global travel experts today, Darina is a reputable name. Originally a modest business in the United Arab Emirates, it has grown into a vibrant, multi-destination DMC serving more than 295,000 guests yearly across the UAE, Qatar, Oman, and elsewhere. Expert workmanship, quantifiable improvement, and a reputation based on quality, innovation, and care define our path

Mission

Our goal is to provide our partners and their customers with flawless, high-value experiences through outstanding travel solutions with efficiency, creativity, and cultural depth, combining technology, personal service, and local understanding.

Vision

Expanding our reach, enhancing our offerings, and establishing new benchmarks in quality, trust, and innovation on a worldwide level helps us to be the top Destination Management Company in the Gulf.

Leaders In Action | Meet The Team

A Message from the CEO

Darina Holidays stands as a leader in modern travel — a company defined by vision, discipline, and results. We are not here to follow trends; we are here to set the standard.

Our strength lies in three pillars: innovation, service, and responsibility. We invest in advanced technologies to create intelligent, seamless journeys. We deliver premium experiences that reflect precision and excellence. And we commit to sustainability, ensuring that growth today does not compromise tomorrow.

Our partnerships are built on transparency and trust, underpinned by the financial strength to deliver on every promise. This combination of vision and stability allows us to lead with confidence in a changing world.

Darina Holidays is more than a travel company. It is a statement of leadership, resilience, and ambition – since 2009

Rami Asaad
CEO, Darina Holidays

Mariam Khalil

Managing Director

Victoria Peskova

Chief Financial Officer

Eliana Badr

Chief Sourcing Officer

Ljubica Beljanski

Chief Destination Services Officer

Jurgita Lazaunykaite

Sales Director-CIS

Mary Ballesteros

Director of Reservations

Yulia Pantileenko

Market Manager-UAE

Rita Sawaya

Market Manager-UAE

Bachir Abi Habib

Market Manager-GCC

Hazel Pinto

Market Manager-UAE

Elie Mrad

Market Manager-Jordan & Lebanon

İrem Günay

Connectivity & Optimization Manager

VB Sajeev

Business Development Manager-GCC

Nuzhat Gul

Visa Manager

Our Core Values

Why we are more
professionalbetterflexible

Quality and ExcellenceFrom the tiniest detail to the largest idea, we hold ourselves to the greatest standards so that every trip is created with great care and delivered faultlessly.

Sustainability and ResponsibilityWe are dedicated to safeguarding the locations we assist in creating ethical and environmentally responsible, not merely unforgettable, experiences.

Innovation in TravelChange is welcomed here. From digital transformation to custom itineraries, we lead with concepts that improve the traveler’s experience and simplify our partners’ success.

Cultural Sensitivity and RespectPlaced in the varied Gulf environments, we appreciate legacy, respect custom, and create conscious, inclusive, and engaging events.

Teamwork and CollaborationOur strength comes from togetherness. To deliver harmonious and powerful travel experiences, we collaborate closely with brokers, hoteliers, and service providers across the industry.

Darina Holidays DMC

Trusted DMC partner for tailored travel, MICE, and B2B services across the region.

TECH HUB

info@darinaholidays.ae

Office 2502, One by Omniyat Tower,
Business Bay Dubai,
United Arab Emirates
+971 (04) 34 666 11